PHITEX Shines Spotlight on IoT in 2023 Cebu Edition

The Philippine Travel Exchange (PHITEX) 2023, the country's premier government-organized travel trade event organized by the Tourism Promotions Board (TPB) Philippines, makes a triumphant return to Cebu City after 16 years. The event aims to present the Philippines' finest tourism attractions, establishments, services, and products to a global audience.

The theme for this year's edition is centered on sustainability in the age of the Internet of Things (IoT), highlighting the country's digitalization and sustainability efforts to meet global demands. Moreover, PHITEX functions as an innovative knowledge-sharing platform. Through its PEPTalk module, PHITEX provides a valuable educational experience to local stakeholders and academia members in the field of tourism, offering insights into the latest advancements in IoT, data privacy, and circular economies.

“We are standing at the crossroads of a digital revolution, where the Internet of Things or IoT, promises to reshape our world. As we navigate this transformative wave, the tourism industry must stand ready. Our task is not only to embrace this digital evolution but also to champion the harmonious coexistence of tradition and modernization. This delicate balance is an expertise we, as custodians of our vibrant cultural heritage, must skillfully achieve,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

PHITEX will commence on September 19 with the PHITEX Educational Program (PEP) Talk. This learning opportunity will feature discussions anchored on this year's theme, "Tourism Sustainability in the Era of IoT." Distinguished speakers, including Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector & Government Practice, Frost and Sullivan-Singapore; Geoff Andres, Property President of the City of Dreams Manila; and Dawn Mendoza, Program Manager of the Philippine Financial & Inter-Industry Pride, are set to share their insights on tourism trends and sustainability practices in the digital age.

This year's edition will bring together 100 buyers from 18 countries and 168 Philippine seller delegates representing 122 companies for business-to-business interactions. TPB collaborated with the Department of Tourism (DOT) and private sector representatives to carefully screen the buyers, ensuring their quality and legitimacy.

The opening ceremonies of this two-day Travel Exchange will take place on September 20 at the Fili-Nustar Hotel. Tourism Secretary Christina Garcia Frasco to grace the event alongside Nograles and other DOT officials.

PHITEX is a significant annual marketing event that not only facilitates meetings between qualified international buyers and Philippine sellers through tabletop business appointments. It also offers participants a chance to experience the beauty of Philippine tourism destinations through pre and post familiarization tours in Manila-Rizal, Cagayan de Oro-Bukidnon-Davao, Coron, Palawan, Boracay-Romblon, Cebu-Dumaguete, Pampanga-La Union, and Ilocos Norte and Sur.

For more information about PHITEX, visit https://www.phitex.ph/

TPB Goes Green Through Environmental Initiatives in the La Mesa Nature Reserve and Sierra Madre Mountain Range

 The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), held its corporate social responsibility activity last August 23-24, 2023 as the agency continues to strengthen its commitment to sustainable tourism. The CSR program was done in partnership with Haribon Foundation, which provided proper awareness training, educational sessions, and hands-on environmental activities for the participants in the La Mesa Nature Reserve and the Southern Sierra Madre Mountains. Content creator Cha Ocampo also joined TPB’s CSR program, as one of the leading advocates for environmental awareness in the Philippines.

The Tourism Promotions Board (TPB) Philippines recently conducted a CSR program in partnership with the Haribon Foundation. The TPB employees participated in proper awareness training, educational sessions, and hands-on environmental activities in the La Mesa Nature Reserve and the Southern Sierra Madre Mountains. 

The program kicked off in the La Mesa Nature Reserve where participants went through a guided tour of the Petron Trail. This immersive activity served as an opportunity for them to learn more about the Philippine native trees and understand the species’ importance in sustaining biodiversity. 

TPB also participated in a community native nursery activity in Tanay, Rizal to study how seedlings are correctly prepared for planting. Facilitators and community partners guided the TPB participants to increase their knowledge of forest restoration. 

Environmental advocate and content creator Cha Ocampo shared that the more people know about nature, the more they are able to understand how to conserve it. “As we were educated during the CSR program, we learned that native trees help recover and, at the same time, expand forest habitats for native species of plants and animals. They also protect watershed and freshwater resources to support the livelihood of local people. All of these new learnings are crucial information for forest conservation,” she said. 

Apart from investing in environmental education, TPB also joined the Forest for Life Movement’s Adopt-A-Seedling Program on August 24, 2023. Through this program, TPB was able to plant 1,250 native seedlings in the Southern Sierra Madre Mountain Range located in Brgy. San Andres, Tanay, Rizal. The program also included community training and nursery establishment, livelihood incentives, site preparation, and maintenance and monitoring of the seedlings for three years.

Guided by the facilitators and community partners, TPB participated in a community native nursery activity in Tanay, Rizal to study how seedlings are correctly prepared for planting.

TPB’s CSR program included community training and nursery establishment, livelihood incentives, site preparation, maintenance and monitoring of the seedlings for three years.

TPB participants and Haribon Foundation facilitators doing a tree planting activity.

These CSR activities are crucial to preserving the longest mountain range in the Philippines: the Sierra Madre. The Sierra Madre Mountain Range is not only a green tourism destination but also a water source and a barrier against strong storms for multiple cities. Thus, learning about native trees and planting native seedlings in the Sierra Madre Mountain Range can help preserve its beauty for future generations and also protect the lives of various Filipinos.

“These CSR programs are aligned with the Tourism Promotions Board’s goal of making the Philippines a sustainable and uniquely diverse travel destination. It is important for our employees to immerse themselves into these conservation activities. TPB recognizes that the Sierra Madre Mountain Range plays a vital role in the local tourism industry and the everyday lives of Filipinos. Thus, we wanted to protect the country’s longest mountain range by educating ourselves on conservation practices and planting native trees on the Sierra Madre,” said TPB’s Chief Operating Officer Margarita Montemayor Nograles. 

The native tree trek, community native nursery activity, and exclusive tree planting project are some of the CSR programs that TPB has engaged in since 2015. In fact, TPB already conducted 26 activities from Luzon to Mindanao for this year’s CSR program. TPB will continue to take part in environmental and community-based initiatives, in commitment to its goal of supporting green and sustainable tourism. 

TPB, DOT spearhead Philippines participation in Tourism Expo Japan (TEJ)

The Tourism Promotions Board (TPB) Philippines, together with the Department of Tourism (DOT), brings the Philippines to the Tourism Expo Japan (TEJ), the biggest travel trade fair in Japan from 22-25 September 2022.

The country’s participation in TEJ aims to reintroduce the country’s new tourism products, sustain the presence of the country, and develop and renew business partnerships, not only with the Japanese market but also with other tourism stakeholders worldwide.

Jointly organized by the Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), and Japan National Tourism Organization (JNTO), the four-day exhibition started off with business-to-business meetings to strengthen partnerships among tourism industry practitioners. The expo site will be officially open to the public on 24 September where visitors can see and experience tourism products from different countries.

This year’s expo carried the themes “Taking on the New Era: Restart” for trade and “Hello New Journey” for the general public, and with this, visitors of the Philippines booth will be treated to culture, adventure, and gastronomic offerings catering to the new and diverse trends of tourism and traveling. The Philippines will be highlighting its top tourism destinations such as Manila, Boracay, Cebu, and Bohol among others.

The country’s delegation was headed by DOT Undersecretary Shahlimar H. Tamano and TPB Officer-in-Charge Charles Aames M. Bautista, together with private sector partners from Attic Tours Phils. Inc., Bai Hotel Cebu, Bohol Beach Club, Cebu Air, Inc., Gladex Travel Services, Herald Suites Hotels, Hotel 101 Manila, Philippine Airlines, Shangri-La’s Boracay Resort and Spa, Subic Bay Metropolitan Authority, and Waterfront Hotels & Casinos.

“Tourism Expo Japan opens an avenue for every national tourism organization to stimulate demand for overseas and domestic travel. The Philippines has so much to offer with our 7,641 islands. This is an opportunity to showcase that beyond our amazing beaches, we get to highlight our adventure, culinary, wellness, and MICE offerings,” said TPB OIC Bautista.

DOT Undersecretary Tamano will represent the Philippines as one of the panelists in the Ministerial Round Table Discussion to tackle on “Climate Change – Tourism Stakeholders’ Endeavors” and “Coexisting with COVID in the Post-Pandemic World – Solutions for the New Tourism Industry” with other tourism ministers and key representatives from the United Nations World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC).

TEJ is expecting to receive 150,000 visitors with 1,800 exhibitors from 154 countries and 47 prefectures. The event has become an important brand exercise for national tourism offices in Asia showcasing destination attractions and product offerings.

New Airbnb data shows how tourism has dispersed post-pandemic, benefiting rural off-the-beaten-path communities in the Philippines and Southeast Asia

●     Across parts of Southeast Asia and Asia Pacific, Airbnb recorded an increase in non-urban nights booked in Q2 2022 when compared with Q2 2019

●     In the Philippines, travel interest in destinations outside major cities have increased with guest searches for Siquijor surging over 280 percent

●     Tourism dispersal is creating new economic opportunities for more people in emerging destinations as they look for ways to combat rising costs of living

As the travel rebound continues to unfold, the benefits of tourism are spreading across the Asia Pacific. In Southeast Asia, new analysis by Airbnb reveals that the resurgence in domestic and inbound tourism is empowering locals to earn a living and make ends meet.

With people continuing to embrace flexible new approaches to travel and living, communities that have traditionally missed out in the past are increasingly well-positioned to secure a bigger slice of the tourism pie, according to new Airbnb report ‘Further Afield: Spreading the Benefits of the Travel Revolution’. Across the region, this has presented fresh opportunities for locals looking to supplement their income as they grapple with rising costs of living.

Across the Asia Pacific, Airbnb nights booked in non-urban areas have increased in South Korea (up more than 180 percent ), India (up about 140 percent), and Australia (up about 60 percent) in Q2 2022 as compared to Q2 2019. In Southeast Asia, searches for stays in Siquijor in the Philippines surged by more than 280 percent while searches for Marang in Malaysia almost doubled.

The typical earnings for non-urban Hosts increased correspondingly in the same period for a number of destinations. In Australia and South Korea, typical host earnings have more than doubled as travel returned in full force. In the Philippines, almost half of local Airbnb hosts surveyed said their earnings have helped them navigate rising costs of living including housing, daily necessities, and home improvement needs.

Not only are travelers eyeing destinations off the beaten path, they’re also looking to stay longer. Notably, nights booked for long-term stays (stays longer than 28 days) in non-urban areas approximately doubled in popular travel and remote working hotspot Thailand in Q2 2022, up from Q2 2019 pre-pandemic.

In Southeast Asia, a number of destinations outside major metropolitan hubs were popular  among travelers on Airbnb for long-term stays in Q2 2022. Examples included:

●       Dapa, Panglao, Dumaguete and Silang in the Philippines

●       Ipoh, Kuah, Semenyih, and Port Dickson in Malaysia

●       Koh Pha Ngan, Koh Lanta and Krabi in Thailand

Mich Goh, Airbnb’s Head of Public Policy for Southeast Asia, India, Hong Kong and Taiwan, said: “More than two years since the start of the pandemic, we continue to see fundamental shifts in travel that are creating new opportunities for off-the-beaten-track communities. It’s incredibly exciting to see travelers so enthusiastic about exploring new destinations, as well as the positive economic impact cascading to locals.

“The increasing popularity of Dapa, Panglao, Dumaguete and Silang reinforce the importance of the Department of Tourism’s plans to drive tourism development in the countryside and promote lesser-known destinations.  We are committed to continuing to work together with governments and stakeholders to keep inspiring travelers to step off the beaten path, and help ensure more communities can share in the benefits of tourism.”

In addition to encouraging travelers to explore further afield through innovative search tools such as Categories and I’m Flexible, Airbnb remains committed to partnering with governments and communities in Southeast Asia, including in the Philippines. The company has partnered with Thailand and Indonesia’s tourism authorities on a range of ‘Live and Work Anywhere’ initiatives to attract global digital nomads and remote workers, as part of broader efforts to drive inbound tourism as travel returns.

Readers can view the full report here https://news.airbnb.com/further-afield/.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including, but not limited to, statements regarding travel trends, the travel industry and the future of travel, the behavior of Hosts and guests and about our future performance, prospects, plans and objectives are forward-looking statements.

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Forward-looking statements are subject to a number of known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results to differ materially from the objectives expressed or implied in this press release. Therefore, you should not rely upon forward-looking statements as predictions of future events. Important factors that could cause actual results to differ materially from those indicated in the forward-looking statements include, but are not limited to, the effects and duration of the evolving COVID-19 pandemic on us, the travel industry, travel trends, and the global economy generally; any further and continued decline or disruption in the travel and hospitality industries or economic downturn; changes in political, business, and economic conditions, including current geopolitical tensions and regional instability; and the other risks listed or described from time to time in Airbnb’s filings with the Securities and Exchange Commission (the “SEC”), including Airbnb’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021, Quarterly Report on Form 10-Q for the quarter ended March 31, 2022 and subsequent Form 10-Qs and Form 8-Ks, which are, or will be, on file with the SEC and available on the investor relations page of Airbnb’s website.

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DOT Presents “Escape: Stories from the Road” Podcast

 The Department of Tourism (DOT) presents its first podcast, “Escape: Stories from the Road,” showcasing the best destinations in the Philippines through stories from different personalities

Escape: Stories from the Road

This five-episode podumentary, a combination of podcast and documentary, infuses an element of storytelling, veering away from the usual question-and-answer formats of podcasts. Through these stories, the DOT hopes to reach out to the various audiences and inspire them to participate in meaningful tourism through unique experiences and local interactions.

One of the special guests, National Artist Kidlat Tahimik, shared stories about Baguio—his home and a UNESCO Creative City. Photo courtesy of Kidlat De Guia.

Each episode follows a theme, such as adventure, identity, fiestas, music and food. Among the notable individuals interviewed for this podcast are National Artist Kidlat Tahimik; Dr. Felicidad Prudente, who is one of the leading Filipino ethnomusicologists in the country today; and former Tourism Secretary Bernadette Romulo-Puyat.

Paragliding adventure in Nueva Vizcaya. Photo courtesy of the Department of Tourism.

The first episode on adventure features some of the best outdoor experiences in Nueva Vizcaya, Kalinga, and Camotes Island; while the identity episode brings the audience from Baguio to Davao to share stories of people who, in finding the path to gain their identity, found the path to greatness.

The episode on music explores the sounds of the islands, from the city to the remote forests of the Philippines, emphasizing that music not only serves to entertain but to preserve history in our soundscape. The fiesta episode discusses how Filipino festivals have evolved from honoring patron saints to highlighting the best of the towns and provinces.

For the food episode that was recorded in May, then Tourism Secretary Puyat shared her advocacy in supporting local farmers and how this led to further developing food and farm tourism in the country.

DOT’s “Escape: Stories from the Road” podcast is hosted by travel filmmaker and photographer Aaron Palabyab along with guest co-hosts, national athlete Maureen Schrijvers; designer, musician, and filmmaker Kate Torralba; and sports broadcaster and podcaster Cesca Litton. Available on Spotify, Apple Podcasts, Google Podcasts, Castro, Overcast, and Anchor.

‘Go where your mind’s been wandering’ – A new campaign by the DOT, TPB, and BBDO Guerrero

The Department of Tourism (DOT) and Tourism Promotions Board (TPB) have launched a beautiful outdoor, press, and online campaign, with the help of BBDO Guerrero, to promote domestic tourism in the Philippines as the country recovers from the pandemic and travel restrictions are eased.

The campaign 'Go where your mind's been wandering,' highlights the re-opening of 10 popular tourist destinations, from white sand beaches to strawberry farms, in captivating photos that illustrate the unique characteristics of each place and, if you look closely, reveal a silhouette of a hidden face.

From surfing in La Union, diving in Cebu and hiking in Davao, you're sure to find something you love, no matter where your mind's been wandering.

The campaign was produced together with STILLS MNL Photographer Jason Quibilan and UGL Post Production with minimal retouching, inviting domestic tourists to rediscover the beauty of the Philippines - safely and responsibly.

Stop dreaming, start planning, now ‘go where your mind’s been wandering’.

The PAL Hiraya Travel Pass: An Industry First

 Here is how Philippine Airlines’ Hiraya Flight Pass can make your dream travel and family vacations possible.

When was the last time you flew to your favorite local island destination?

With travel restrictions gradually easing up, domestic tourism is steadily making a comeback.

Philippine Airlines has launched a new smart tool to give passengers the best deals for their travels - the PAL Hiraya Flight Pass, the first and only Customizable and Shareable flight travel pass in the domestic travel industry.

As vaccination ramps up and as safety protocols are strengthened, domestic travel is expected to lead the way in reviving Philippine tourism.

The Inter-Agency Task Force has recently allowed point-to-point interzonal travel from the National Capital Region to areas under General Community Quarantine (GCQ) and/or Modified GCQ for individuals below 18 years of age; fully vaccinated individuals over 65 years of age; fully vaccinated individuals with health risks; and fully vaccinated pregnant women. Additionally, individuals ages 18 to 65, regardless of vaccination status, continue to be allowed to travel.

Destinations like Boracay, Siargao, Bohol, and Palawan are just some of the island destinations that are welcoming domestic travelers who are longing to revisit or experience for the first time their majestic beaches, unique culture, gastronomic offerings and more. Just bear in mind to check the latest travel requirements and safety protocols that must be followed for fun and safe travels.

As you plan for your upcoming trips, Philippine Airlines offers a new smart tool to get the best deals for your travels -- the PAL Hiraya Flight Pass, the first and only Customizable and Shareable flight travel pass in the domestic travel industry.

Through Hiraya Flight Pass, you can conveniently pre-purchase flights with open travel dates within one year to the Widest Local Destinations for one or multiple passengers.Passengers can create a personalized flight pass that best suits their needs and wants. You can customize the pass according to your desired number of flights, destinations, travel period, cabin class, travel date restrictions, fare type, booking class availability, and passengers who can book and fly. The price of the Flight Pass depends on the pass features selected by the passengers.

Through Hiraya Flight Pass, passengers can conveniently pre-purchase flights with open travel dates within one year to the Widest Local Destinations for one or multiple passengers.

Aside from the convenience and flexibility of booking flights, Hiraya Flight Pass allows you to get Bigger Savings up to 50% savings on flight costs. Passengers may pre-purchase flights for multiple destinations at a pre-set low price. Since low fares are locked in, you need not worry about fare increases. The more flights bought, the more affordable it gets.

Additionally, the Hiraya Flight Pass can be shared with family members, friends or work colleagues. At the time of purchase, there is no need to specifically input the names of your companions. You can add the names of people you want to share the pass with at a later time.

As you make plans to revisit your dream destination with your friends and family, experience the ease, convenience and flexibility the new Hiraya Flight Pass provides.

Before you fly, please make sure to check out the travel requirements of your chosen destination.

The Hiraya Flight Pass allows passengers to create a personalized flight pass that best suits their needs and wants. They can customize it based on their desired number of flights, destinations, travel period, cabin class, travel date restrictions, fare type, and booking class availability.

Visit https://hirayaflightpass.philippineairlines.com for more information about Hiraya Flight Pass.

PH cited Asia’s top beach and dive destination anew in 2021 World Travel Awards

 The Philippines’ Department of Tourism (DOT) announced today that the Philippines is, once again, Asia's leading beach destination and Asia’s leading dive destination at the 28th World Travel Awards (WTA).

“We are elated that the country’s pristine beaches and mesmerizing dive spots have once again been cited as the best in Asia by the prestigious 2021 World Travel Awards. We share this recognition with our tourism stakeholders, local government units, partner agencies, and all Filipinos who have been helping us promote our country’s attractions, products, and culture,” said Tourism Secretary Berna Romulo-Puyat.

Panglao Island, located in Bohol Sea in Central Visayas, is a famous tourist destination known for its

white-sand beaches and world-class diving sites. Photo courtesy of the Department of Tourism.

This is the Philippines’ fifth time to win Asia's Leading Beach Destination and the third time in a row since 2019 to win Asia’s Leading Dive Destination award.

The Philippines is still in the running for the following World categories of the 28th World Travel Awards:

● World’s Leading Beach Destination 2021: Philippines

● World’s Leading Dive Destination 2021: Philippines

● World’s Leading Island Destination 2021: Siargao, Philippines

● World’s Leading Tourist Attraction 2021: Intramuros, Philippines

● World’s Leading Tourist Board 2021: Philippines, Department of Tourism

Voting runs until midnight of October 25, 2021 via https://www.worldtravelawards.com/.

Siargao Island, a popular surfing destination, is home to unspoiled white sand beaches. Photo by Beautiful Destinations, courtesy of the Department of Tourism.

The WTA aims to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.

“This will boost our efforts to keep the Philippines as a top-of-mind destination for foreign tourists as we await the resumption of international leisure travel to the country, consistent with our “More Fun Awaits” global campaign,” said Puyat..

Some of the country’s top beach destinations, such as Boracay in Aklan, Siargao in Surigao del Norte, and El Nido and Amanpulo in Palawan, have already opened to domestic tourists and are ready to welcome foreign tourists once international borders reopen.

El Nido is a Philippine municipality on Palawan Island. It is one of the most popular destinations in the Philippines for its absolutely stunning islands and beaches. Photo by Erwin Lim, courtesy of the Department of Tourism.

Moreover, the PDOT has developed many of the country’s beach destinations, as well as new and existing dive circuits and is constantly identifying potential destinations that may be developed for dive tourism. Top diving spots in the country include the Tubbataha Reefs Natural Park in Palawan, Anilao in Batangas, Malapascua and Moalboal in Cebu, Balicasag, Panglao and Anda in Bohol, and Puerto Galera in Oriental Mindoro.

Tubbataha Reef is known for its extraordinary biodiversity, abundant marine life, and breathtaking drop-offs into the open ocean. Photos by Robert Yin.

Anilao in Batangas has some of the best scuba diving for underwater photography in the world, particularly for rare underwater critters and new species of fish. Photo by Evelyn Go, courtesy of the Department of Tourism.

Sombrero Reef in Batangas is a diving site where gorgonians, black coral, shells, rays, grunts, jacks, snappers, and a great variety of soft corals are scattered all over the place. Photo courtesy of the Department of Tourism.

The Department also ensures that the safety of visitors remains is prioritized with the strict implementation of health protocols in destinations that have opened their doors to guests. Meanwhile, more than half or about 65.53% of tourism workers in the country have already received their Covid-19 jabs as of October 16.

For more updates and information on the DOT’s campaigns and programs, please visit www.morefunawaits.com.