Premium travel master brand ‘Cathay’ launches globally, powered by new campaign ‘Feels Good To Move’

SINGAPORE -Cathay is excited to announce that its new premium travel lifestyle brand is officially rolling out to markets around the world, celebrating passion for travel as a way of living under the "Cathay" master brand and simplifying the way our customers interact with us.

Cathay represents much more than airline travel. It represents our evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment. Asia Miles is our currency to earn and burn under these pillars.

Around the world, Cathay will now be our master brand while Cathay Pacific remains the brand of our airline, and proudly so.

Chief Executive Officer Ronald Lam said: "This month of September marks 77 years since the Cathay story first began with a single Douglas DC-3 aircraft nicknamed 'Betsy' and a drive to connect the world and its people. As the habits and needs of our customers have changed over the years, so too have we. Our evolution into Cathay marks an exciting new chapter in our history, and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world's greatest service brands."

Customers across the globe can look forward to an array of new and aspirational offerings in holidays, shopping, dining, wellness and payment, providing more opportunities for us to engage with our customers every day.

To celebrate the rollout of Cathay around the world and inspired by its purpose to move people forward in life, the brand has launched its first global campaign in three years – Feels Good To Move. This campaign is a celebration of humanity's innate urge to move, starting from our very first heartbeat, and every piece of content is an irresistible call to get moving.

General Manager of Brand, Insights and Marketing Communications Edward Bell said: "This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day. Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign is a celebration of how good it feels to move."

 #CathayPacific

airasia Digital announces next MOVE, unveiling new era of travel innovation

 In a strategic move to emphasise its commitment towards travel, the digital arm of Capital A, airasia Digital announces its transformation into MOVE Digital (MOVE). This rebranding marks an exciting chapter in its next phase of growth through both its businesses, airasia Superapp and BigPay.

Capital A CEO and MOVE Executive Chairman Tony Fernandes (center) together with new airasia Move CEO Nadia Omer (left) and BigPay CEO Subin Rada Krishnan (right) during the big announcement in Kuala Lumpur, Malaysia.

MOVE’s travel platform business, airasia Superapp will also undergo a brand refresh and change its name to ‘airasia move’ in the near future as part of the ongoing transformation.

The visionary co-founder of AirAsia and CEO of Capital A, Tony Fernandes will assume the role of Executive Chairman of MOVE. He will play a pivotal role in driving the close collaboration between both airasia Superapp (now airasia move) and BigPay to unlock the true potential and synergy of these digital businesses.

“The name MOVE signifies us better as the digital arm of Capital A, and reiterates our commitment to move people, ideas and innovation forward within the travel space. Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay and further strengthening the value proposition of airasia move as the travel app of choice. My role as the Executive Chairman of MOVE will be to enhance synergy between both businesses. With this change, the market can expect an enriching user experience aside from more integration of BigPay features within the airasia Superapp (now airasia move) very soon” said Tony Fernandes, Executive Chairman of MOVE.

In this new era of travel innovation for MOVE, we are happy to welcome Nadia Omer into the organisation as the new Chief Executive Officer of airasia move effective 26 October. Her key priority will be to further drive airasia move’s vision as a low-cost travel platform with high conversion, while closely collaborating with BigPay, led by Zubin Rada Krishnan. Mohamad Hafidz, who is currently the acting CEO will continue leading the business in the interim and I would like to thank him for his contributions throughout the past few months.” 

The airasia Superapp, or what will be called airasia move soon, has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years, while BigPay has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management.

Both of Capital A’s digital businesses have been making significant strides, with airasia Superapp (now airasia move) reaching its highest recorded MAU (monthly active users) of 15 million at the end of the second quarter, while BigPay saw its carded users grow by 16% YoY for the same period.

MOVE Digital Sdn Bhd (formerly known as airasia Digital Sdn Bhd) is the digital arm of Capital A Berhad, and encompasses two transformative businesses: airasia Superapp (now airasia move) and BigPay. MOVE is dedicated to revolutionising the travel and financial services sectors by offering innovative, user-centric solutions at the best value.

Philippine Airlines (PAL) Partners with Expedia Group to Launch All-in-One Travel Website, PAL Holidays

Philippine Airlines (PAL), the national flag carrier of the Philippines, has launched PAL Holidays powered by Expedia Group, a one-stop travel website that offers travelers a seamless and comprehensive platform for all their travel needs. The new site is now live in the US, Canada, Australia, and Philippines.

The new platform is powered by Expedia Group’s White Label Template technology and designed to help passengers effortlessly plan and book their entire journey—including PAL flights, hotels, transportation, and exciting travel activities, all in one convenient location. We are thrilled to introduce PAL Holidays, our new one-stop booking platform that simplifies and enhances the travel planning process for our passengers. By partnering with Expedia, we are confident that our customers will enjoy unparalleled access to a superior range of great offers for hotels, experiences, and transport that can go together with the Philippine Airlines flights that they book. PAL Holidays reflects our dedication to providing exceptional travel experiences, and we look forward to serving our customers in a more convenient and efficient way,:" said Bud Britanico, VP for Sales at Philippine Airlines.

The New PAL Holidays Website powered by Expedia Group. Your new one-stop booking platform for all your travel needs 

PAL Holidays marks a significant milestone in the airline's commitment to enhancing the travel experience of its valued customers. With Expedia Group  long-standing reputation as a reliable and trusted travel platform, travelers can be assured that PAL Holidays will deliver exceptional service and value:

Access to Hotel Accommodations Worldwide

PAL Holidays provides travelers with access to over 900,000 properties across the globe, enabled by the collaboration with renowned global travel platform, Expedia Group. The vast selection of accommodations, from budget-friendly options to luxurious resorts, ensures that there is something for every traveler & preference and budget.

All-in-One Booking

PAL Holidays allows travelers to access a wide array of services in one transaction, encompassing PAL flights, hotel accommodations, transportation, and travel activities. From the comfort of their homes or while on-the-go, travelers can effortlessly tailor their perfect itinerary.

Exclusive Promo Deals

PAL Holidays will feature exciting promotional deals and exclusive offers, making travel dreams even more attainable. With great discounts and carefully curated packages, travelers can explore more destinations and create unforgettable memories with their loved ones.

“We are thrilled to team up with Philippine Airlines for PAL Holidays. We share the same vision of transforming and easing the way travelers plan and book their journeys. With our combined expertise and service, we are excited to offer a seamless travel platform that will be of great help to travelers,” said Greg Schulze, Senior Vice President, Strategic Travel Partners at Expedia Group.

Travelers can experience the ease and convenience of PAL Holidays by visiting the website. Discover a new era of travel, where booking PAL flights, hotels, activities, and transportation needs is as simple as a few clicks!

PHITEX Shines Spotlight on IoT in 2023 Cebu Edition

The Philippine Travel Exchange (PHITEX) 2023, the country's premier government-organized travel trade event organized by the Tourism Promotions Board (TPB) Philippines, makes a triumphant return to Cebu City after 16 years. The event aims to present the Philippines' finest tourism attractions, establishments, services, and products to a global audience.

The theme for this year's edition is centered on sustainability in the age of the Internet of Things (IoT), highlighting the country's digitalization and sustainability efforts to meet global demands. Moreover, PHITEX functions as an innovative knowledge-sharing platform. Through its PEPTalk module, PHITEX provides a valuable educational experience to local stakeholders and academia members in the field of tourism, offering insights into the latest advancements in IoT, data privacy, and circular economies.

“We are standing at the crossroads of a digital revolution, where the Internet of Things or IoT, promises to reshape our world. As we navigate this transformative wave, the tourism industry must stand ready. Our task is not only to embrace this digital evolution but also to champion the harmonious coexistence of tradition and modernization. This delicate balance is an expertise we, as custodians of our vibrant cultural heritage, must skillfully achieve,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

PHITEX will commence on September 19 with the PHITEX Educational Program (PEP) Talk. This learning opportunity will feature discussions anchored on this year's theme, "Tourism Sustainability in the Era of IoT." Distinguished speakers, including Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector & Government Practice, Frost and Sullivan-Singapore; Geoff Andres, Property President of the City of Dreams Manila; and Dawn Mendoza, Program Manager of the Philippine Financial & Inter-Industry Pride, are set to share their insights on tourism trends and sustainability practices in the digital age.

This year's edition will bring together 100 buyers from 18 countries and 168 Philippine seller delegates representing 122 companies for business-to-business interactions. TPB collaborated with the Department of Tourism (DOT) and private sector representatives to carefully screen the buyers, ensuring their quality and legitimacy.

The opening ceremonies of this two-day Travel Exchange will take place on September 20 at the Fili-Nustar Hotel. Tourism Secretary Christina Garcia Frasco to grace the event alongside Nograles and other DOT officials.

PHITEX is a significant annual marketing event that not only facilitates meetings between qualified international buyers and Philippine sellers through tabletop business appointments. It also offers participants a chance to experience the beauty of Philippine tourism destinations through pre and post familiarization tours in Manila-Rizal, Cagayan de Oro-Bukidnon-Davao, Coron, Palawan, Boracay-Romblon, Cebu-Dumaguete, Pampanga-La Union, and Ilocos Norte and Sur.

For more information about PHITEX, visit https://www.phitex.ph/

TPB Goes Green Through Environmental Initiatives in the La Mesa Nature Reserve and Sierra Madre Mountain Range

 The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), held its corporate social responsibility activity last August 23-24, 2023 as the agency continues to strengthen its commitment to sustainable tourism. The CSR program was done in partnership with Haribon Foundation, which provided proper awareness training, educational sessions, and hands-on environmental activities for the participants in the La Mesa Nature Reserve and the Southern Sierra Madre Mountains. Content creator Cha Ocampo also joined TPB’s CSR program, as one of the leading advocates for environmental awareness in the Philippines.

The Tourism Promotions Board (TPB) Philippines recently conducted a CSR program in partnership with the Haribon Foundation. The TPB employees participated in proper awareness training, educational sessions, and hands-on environmental activities in the La Mesa Nature Reserve and the Southern Sierra Madre Mountains. 

The program kicked off in the La Mesa Nature Reserve where participants went through a guided tour of the Petron Trail. This immersive activity served as an opportunity for them to learn more about the Philippine native trees and understand the species’ importance in sustaining biodiversity. 

TPB also participated in a community native nursery activity in Tanay, Rizal to study how seedlings are correctly prepared for planting. Facilitators and community partners guided the TPB participants to increase their knowledge of forest restoration. 

Environmental advocate and content creator Cha Ocampo shared that the more people know about nature, the more they are able to understand how to conserve it. “As we were educated during the CSR program, we learned that native trees help recover and, at the same time, expand forest habitats for native species of plants and animals. They also protect watershed and freshwater resources to support the livelihood of local people. All of these new learnings are crucial information for forest conservation,” she said. 

Apart from investing in environmental education, TPB also joined the Forest for Life Movement’s Adopt-A-Seedling Program on August 24, 2023. Through this program, TPB was able to plant 1,250 native seedlings in the Southern Sierra Madre Mountain Range located in Brgy. San Andres, Tanay, Rizal. The program also included community training and nursery establishment, livelihood incentives, site preparation, and maintenance and monitoring of the seedlings for three years.

Guided by the facilitators and community partners, TPB participated in a community native nursery activity in Tanay, Rizal to study how seedlings are correctly prepared for planting.

TPB’s CSR program included community training and nursery establishment, livelihood incentives, site preparation, maintenance and monitoring of the seedlings for three years.

TPB participants and Haribon Foundation facilitators doing a tree planting activity.

These CSR activities are crucial to preserving the longest mountain range in the Philippines: the Sierra Madre. The Sierra Madre Mountain Range is not only a green tourism destination but also a water source and a barrier against strong storms for multiple cities. Thus, learning about native trees and planting native seedlings in the Sierra Madre Mountain Range can help preserve its beauty for future generations and also protect the lives of various Filipinos.

“These CSR programs are aligned with the Tourism Promotions Board’s goal of making the Philippines a sustainable and uniquely diverse travel destination. It is important for our employees to immerse themselves into these conservation activities. TPB recognizes that the Sierra Madre Mountain Range plays a vital role in the local tourism industry and the everyday lives of Filipinos. Thus, we wanted to protect the country’s longest mountain range by educating ourselves on conservation practices and planting native trees on the Sierra Madre,” said TPB’s Chief Operating Officer Margarita Montemayor Nograles. 

The native tree trek, community native nursery activity, and exclusive tree planting project are some of the CSR programs that TPB has engaged in since 2015. In fact, TPB already conducted 26 activities from Luzon to Mindanao for this year’s CSR program. TPB will continue to take part in environmental and community-based initiatives, in commitment to its goal of supporting green and sustainable tourism. 

Roam like a local in Taiwan with Globe’s affordable and convenient GoRoam offer

Planning to enjoy visa-free travel to Taiwan? Savor that mouthwatering xiao long bao, stroll through vibrant night markets, and explore its beautiful ancient temples while keeping your loved ones up to date with Globe's latest roaming offer, GoRoam Taiwan.

As a leader in transforming mobile roaming services, Globe infuses convenience and affordability into wanderlust-driven adventures. The expanded GoRoam offering is the perfect digital companion to your Taiwan escapades, offering competitively priced data packages nearly at par with local SIM rates.

You can avail of the Taiwan-exclusive GoRoam package for just PHP550, which comes with 2.4GB of data valid for 30 days. No need to swap SIMs – keep your home contact number and let your Taiwan story unfold seamlessly.

"We've been listening, we understand the traveler’s desire for unhampered connection at rates close to what they’d find in the country they are visiting," said Coco Domingo, Vice President of Postpaid and International Business at Globe. "Our vision is to redefine roaming by putting customer convenience at the forefront. GoRoam Taiwan is another exciting chapter in our journey."But the globe-trotting does not stop at Taiwan. GoRoam has got you covered in other popular Asian destinations. Get GoRoam Thailand with 15GB of data at PHP500, usable for 8 days when you go to Thailand. If you want to explore Hong Kong, stay connected with GoRoam Hong Kong’s 3GB of data for PHP600, good for 5 days. Access the GlobeOne app to register to these offers at never-before-seen roaming rates.

"We're changing the game. We’re making roaming more affordable and worry-free for our customers. With GoRoam, our customers can fully immerse themselves in their travels without sacrificing their need for connection," added Domingo.

Ready to roam like a local? Channel your inner explorer with GoRoam. Register via the GlobeOne app and let your adventure take flight!

● Postpaid subscribers can pre-register a day before their trip via GlobeOne. Once abroad, simply turn on data roaming and mobile data on your phone settings to activate the offer.

● Prepaid customers can register while abroad, also via GlobeOne. Once registered, begin surfing simply by turning on mobile data and data roaming, and set network connection to 3G. Then restart your device. Once GoRoam is active, set your network connection to LTE or 5G for the best possible data roaming experience.

To enjoy seamless data browsing while abroad, ensure your device’s APN is set to internet.globe.com.ph. Track your GoRoam data usage via the GlobeOne app.

To learn more about Globe Roaming, visit https://www.globe.com.ph/international/roaming.html .

TPB’s PHITEX program wins National Tourism Initiative of the Year

The Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism (DOT), was recently honored with the National Tourism Initiative of the Year-Philippines award in recognition of its conduct of the 2022 Philippine Travel Exchange (PHITEX), the country's largest government-organized travel trade event. The Gov Media Awards, presented by Gov Media Magazine and held in Singapore, recognizes the most outstanding government projects and initiatives in the Asia Pacific region. This year’s entries were evaluated by an elite panel of experts, including leaders from World Bank and ADB.

Philippine Department of Tourism Secretary Christina Garcia Frasco and Tourism Promotions Board COO Maria Margarita Montemayor Nograles during the Philippine Travel Exchange (PHITEX) 2022

"We are one with the TPB in appreciation of this international recognition for PHITEX, which reflects the successful collaboration of government and the private sector under the shared tourism governance envisioned by the Marcos Administration," Tourism Secretary Christina Garcia Frasco, who is also Chairman of the TPB Board said on the award received by the DOT's marketing arm.

“This recognition is an honor for us at the Tourism Promotions Board Philippines and is a triumph that we dedicate to all tourism stakeholders who continually work hard to contribute to the growth of the tourism industry and economy. This will only spur us in our commitment to making the Philippines a tourism powerhouse in Asia,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

Gov Media stated that TPB’s remarkable organization of PHITEX was lauded for its role in promoting responsible tourism and driving growth in the Philippine tourism industry. The projects awarded serve as catalysts for transformative change and have significant implications for the well-being of billions of people living in Asia and beyond.

Since its establishment in 1996, PHITEX has played a vital role in fostering business partnerships and showcasing the diverse array of Philippine tourism destinations. In 2022, PHITEX adopted the theme "Embracing Responsible Tourism" to emphasize the significance of safe, smart, and sustainable travel practices. Despite the challenges posed by the COVID-19 pandemic, PHITEX successfully hosted over 116 foreign buyers, comprised of 53 physical attendees and 63 virtual participants from 32 countries that actively participated with 206 Philippine sellers composed of 96 physical attendees and 110 virtual participants during the Travel Exchange (TRAVEX).

Said participants represented travel agencies, tour operators, hotels and resorts, MICE operators, and airlines. Key markets such as Korea, Malaysia, and China were well-represented, with 77% of buyers coming from source markets and 39% from opportunity markets.

The fruitful discussions in TRAVEX generated an estimated revenue of Php 190,143,651.00 (US$3.496m) based on the sales lead forms submitted by the Philippine sellers.

TPB has announced that the next PHITEX will be held in September this year in Cebu. This year's event will feature a two-day Face-to-Face Travel Exchange (TRAVEX), PHITEX Educational Program (PEP), and Pre and Post-Event Tours for Buyers, targeting quality buyers and sellers.